ClickZ Pet Products Newsletter - 10.31.2024

Shoptalk Fall insights and Bimuno's leap into pet prebiotics

Author

Zihan Lyu
October 31, 2024 • Estimated Reading Time: 4 minutes

Insight of the Week 📖

Couldn’t make it to Chicago for Shoptalk Fall? In this post, Jamie Bolton gives us a rundown of the key trends and strategies brands are betting on in Fall 2024: 

🔑 Invest in Brand: Investing in brand has never been more important. Full-funnel strategies on Paid Social are now crucial, allowing brands to both build awareness and drive conversions in-platform. As Kyle Leahy from Glossier puts it, “People want to be part of something bigger.”

🛍️ Go Omni for Growth: As D2C growth hits limits, embracing an omni-channel sales approach is key to staying resilient. Brands like Solo Stove and Chinese Laundry are leading with strategies that don’t replicate D2C on third-party retail, finding unique advantages in each.

✈️ Go Global: With lower CPMs and wide-open markets, the EU offers significant growth opportunities. Effective localization strategies are essential for US brands looking to expand abroad.

For a deeper dive, check out the full post here!

Pawsome Bites 🍪

The inaugural Pet Food Processing Exchange in Kansas City united nearly 300 industry professionals, offering insights into pet nutrition trends, supply chain strategies, and sustainability. The event featured expert presentations and networking opportunities, fostering connections and knowledge sharing. Planning for the 2025 event is already underway, promising continued industry growth.

Friends & Family Pet Food partners with Novel Farms to create cultivated meat pet food, aiming to innovate the industry. This collaboration focuses on animal-free ingredients, offering nutritional and environmental benefits. The companies plan to prototype products by 2025, targeting the San Francisco Bay Area for launch.

Clasado Biosciences has launched Bimuno Pet, entering the pet nutrition market with prebiotic solutions. This move leverages their expertise in human gut health to support pets, addressing the growing demand for functional pet products. Their ingredient, Bimuno GOS, is backed by extensive research, promising benefits for animal health.

Performance Pulse 📈

Google Performance Max enhances eCommerce campaigns by utilizing multiple Google platforms, offering increased reach and automation. It provides an 18% conversion boost, real-time insights, and efficient ad targeting. Businesses should leverage audience segmentation and automated asset creation to optimize results, maximizing return on ad spend and campaign effectiveness.

Every performance marketing campaign can incorporate brand elements to reinforce brand identity, while brand marketing efforts can successfully leverage performance metrics to refine messaging and engagement strategies - but getting the balance right is where the magic happens.

Amazon Marketing Cloud (AMC) offers a suite of tools to enhance your campaigns. Use Amazon Ads for product visibility and create cost-per-click ads. AMC centralizes campaign management, providing near real-time metrics. For assistance, contact Amazon Ads; budget minimums apply. Cookies are used to improve services.

ClickZ is a Contentive publication in the DTC Ecommerce division