ClickZ Pet Products Newsletter - 11.21.2024

PLUS: The pet food revolution – sustainable ingredients lead the way

Author

Priscilla Soedarpo
November 21, 2024 • Estimated Reading Time: 7 minutes

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Pawsome Bites 🍪

The recent collaboration between Just for Pets and Just Eat marks a significant milestone in the on-demand delivery sector, as it introduces a novel approach to pet care retail. This partnership allows customers to order pet products through Just Eat, with delivery promised in 30 minutes or less. Initially launching in 18 stores, including DOG by Just for Pets in Cirencester, the service is set to expand to other retailers soon. This initiative aligns with findings from PA Consulting's research for Just Eat Takeaway.com, which revealed that a majority of consumers foresee on-demand grocery delivery becoming a staple in their daily routines.

Paul Lewis, managing director at Just for Pets, expressed enthusiasm about being Just Eat's first specialist pet partner, emphasizing the added convenience for customers. Whether it's running out of pet food or needing assistance with heavy items, this collaboration offers a swift and accessible shopping solution. Lewis praised Just Eat's support in enhancing the customer experience and facilitating a smooth launch.

Claire Pointon, managing director at Just Eat, highlighted the UK's passion for pets and the growing demand for rapid delivery services. By partnering with Just for Pets, Just Eat continues to lead in providing everyday convenience, expanding its offerings from groceries and health essentials to emergency pet supplies. This strategic move underscores the evolving landscape of consumer expectations and the industry's response to meet these demands.

Tebrio

The pet food industry is evolving with sustainable innovations like algae-based supplements and insect proteins. Ethical treatment and digestibility are key. The market is projected to grow significantly, driven by consumer preferences for health-focused ingredients. Companies like Tebrio are expanding production to meet global demand, highlighting a promising future.

Woof Gang Bakery

Woof Gang Bakery & Grooming has launched over 40 new pet treats, expanding nine product lines. These treats, made with natural ingredients, cater to customer demand for high-quality, delicious options. The expansion aims to enhance the treat experience for pets and pet parents, offering exclusive, hand-picked selections.

General Mills is acquiring Whitebridge's North American pet business for $1.45 billion, including Tiki Pets and Cloud Star brands. This move strengthens their pet segment, complementing Blue Buffalo. The acquisition, part of their Accelerate strategy, is expected to close in fiscal 2025's third quarter.

Caru Pet Food has partnered with Kane Pet Supplies for Canadian distribution, enhancing its reach with bilingual packaging. This collaboration aims to provide top-quality nutrition for pets using responsibly sourced ingredients. Caru's commitment to sustainability is evident in its eco-friendly packaging, promising growth and innovation in the pet food industry.

Performance Pulse 📈

B2B marketing can benefit from humor, making brands memorable and relatable. By gradually incorporating humor, understanding your audience, and staying current with trends, you can enhance engagement and brand recognition. A strategic, outcome-based approach ensures humor aligns with brand values, fostering creativity and deeper connections with decision-makers.

Brands are gearing up for a mobile-first holiday shopping season, with mobile purchases expected to drive 53% of online sales. Companies like Therabody and Barriere are optimizing their digital experiences, focusing on quick-pay options and streamlined checkout processes to capture the attention of multitasking consumers.

Advertisers and creators are enhancing performance on YouTube and Reddit by focusing on authenticity and trust. Reddit users value learning and diverse opinions, while YouTube offers creators new ad partnership tools. Brands can improve engagement by aligning content with user interests, leading to higher conversions and consumer trust.

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